You’ve decided to pop the question — the question, the one that will change everything. But before you can start planning your happily-ever-after with your future bride, you have a little shopping to do.
 
It’s natural to feel overwhelmed by how much you need to learn when you set out to buy a diamond engagement ring. Technical information about the 4Cs, conflicting information about how much you need to spend, and hundreds of different styles and options can quickly confuse you.
 
Use this guide as your starting point to orient yourself to the vast world of diamond engagement rings. We’ll help you understand where to start, and what to consider, before you make your final decision.
 
Style before science
 
Buying a diamond engagement ring is nothing like any other purchase you’ve made. There are countless variables that affect beauty, quality and cost. It’s not like buying a car, where you get virtually the same thing every time, with a few options or add-ons. Every diamond is unique, and the ring in which the diamond is set presents countless options as well.
 
Many people focus first on diamond quality — the “grade” of a diamond based on the 4Cs of color, clarity, carat weight and cut — before they shop for style. The 4Cs were originally conceived as an educational tool to convey why a diamond cost so much. They’re valuable for understanding trade-offs when buying a diamond within your budget.
 
But once your fiancée puts the ring on her finger, she isn’t going to go around showing people her “E color, VS1 clarity, 1.2-ct., thick-girdle” diamond ring. She’s going to show off her beautifully designed and brilliantly sparkling engagement ring.
 
That’s why we recommend focusing first on finding the perfect style for your fiancée — and then finding the right diamond to fit that style. Consider the following options when considering the right engagement ring style.
 
 
Diamonds and Gemstones
 
 A DIAMOND SOLITAIRE
Is your fiancée interested in a simple and elegant diamond solitaire — a single diamond showcased in a metal band?

 A RING WITH SIDE DIAMONDS OR COLORED GEMSTONES
Would she like an engagement ring with side diamonds or side color gemstones for added dazzle or color?

 A HALO RING
She might want a halo ring, which has one center diamond surrounded by smaller diamonds.

 A DIAMOND ENGAGEMENT BAND
Does she want a diamond engagement band instead of a ring with larger center stones?

 COLOR GEMSTONES OR COLOR DIAMONDS
Do you think your fiancée-to-be would prefer color gemstones or color diamonds instead of white diamonds in her engagement ring?

Address

Goldform Manufacturing Jewellers Ltd
161 Holland Avenue
Ottawa, Ontario
Canada  K1Y 0Y2

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Hours of Operation

Tuesday:	10:00am  -  4:00pm
Wednesday:	10:00am  -  4:00pm
Thursday:	10:00am  -  4:00pm
Friday:	10:00am  -  4:00pm
Saturday:	10:00am  -  4:00pm

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